Situation:

All Tech, No Talk.

Traffic to Samsung's newsroom website was at an all time low. Reporters did not value the generic press releases and Samsung was not receiving positive press coverage.

Solution:

Our Team led a PR initiative to create rich and meaningful content that reporters could get excited about. We handled all copywriting, media creation, and established a 6 month content calendar.

Result:

Result: Samsung shifted away from generic press releases and started generating buzz around their charitable work, education initiatives, and experimental products.

Traffic Increased By

3x